AI Insights · Timothy · January 2022
Top 5 Film & Television Apps on iOS in South Africa Q4 2021
In Q4 2021, Netflix led the film and television app market on iOS in South Africa, with significant weekly revenue and active user metrics. Other top apps included Amazon Prime Video, Crunchyroll, BritBox, and Viu.
In the fourth quarter of 2021, the top five film and television apps on iOS in South Africa saw varying performance metrics. The data, sourced from Sensor Tower, provides insight into weekly downloads, revenue, and active users for each app.
Netflix experienced a mix of trends. Weekly revenue peaked at around $19.1K at the end of September and saw a slight dip to $14.6K by early December, before rising again to $17.7K in the final week of the year. Weekly downloads started at approximately 7.2K and showed a consistent increase towards the end of the quarter, reaching 8.2K. Active users fluctuated slightly, with a peak of 273K in mid-October, ending the quarter at around 261.8K.
Amazon Prime Video also showed variable performance. Weekly revenue began at about $13K, dropped to $8.8K in early November, but rebounded to approximately $12.1K by the end of December. Downloads started at 1.2K and saw a steady climb, peaking at 1.9K in the last week of the quarter. Active users saw a gradual increase from 17.4K to 19.1K over the same period.
Crunchyroll had more modest metrics. Weekly revenue started at around $2.8K and fluctuated, ending the quarter at approximately $2.1K. Downloads hovered around 300-350 per week, with a slight peak of 351 in the final week of December. Active users remained stable, ranging from 5K to 5.4K throughout the quarter.
BritBox: The Best British TV showed some interesting trends. Weekly revenue saw significant fluctuation, starting at $713, dipping to $353, and then peaking at $2.2K in mid-December. Downloads were relatively low but increased towards the end of the quarter, from 235 to 496. Active users grew from 564 to 908 over the same period.
Viu -Stream TV Shows & Serials maintained a steady course. Weekly revenue began at $800, dipped to $362 in early November, and ended the quarter at around $518. Downloads saw minor fluctuations, starting at 574 and ending at 644. Active users ranged from 7.1K to 7.8K, with a slight dip in mid-quarter but recovering by the end of December.
For more detailed insights and data, visit Sensor Tower.
